Smart Communications, Inc. (Smart) has become the Philippines’ top wireless broadband provider based on subscriber count, serving over 430,000 customers nationwide as of the first quarter of 2025.
Smart Home WiFi
This accounts for a substantial 44% of the wireless broadband subscriber market, surpassing the nearest competitor’s 42% share during the same timeframe.
“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence. Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity,” said Anastacio R. Martirez, Smart Chief Operating Officer.
Connecting families in fiber-limited areas
Smart’s leading market performance follows its strategic introduction of the Smart Home WiFi brand, which offers products and services designed for Filipino families in fiber-limited areas, ensuring inclusivity in the digital era.
During its launch, Smart Home WiFi introduced the Smart 5G Max Turbo WiFi, a prepaid, plug-and-play device that ensures utmost convenience. Customers can set it up immediately at home, dorms, or small offices. It supports up to 15 devices simultaneously, delivering robust internet access where fiber connectivity is lacking.
Smart Home WiFi – PH’s leading wireless broadband provider in terms of subscribers
Unlock the power of 5G
Smart Home WiFi, powered by Smart 5G, allows customers to stream videos seamlessly, upload and download large files in seconds, instantly share content online, and play mobile games without lag.
Smart is strategically deploying its 5G infrastructure nationwide, part of the PLDT Group’s ongoing investment in enhancing its integrated network. This effort aligns with the Group’s commitment to delivering an upgraded customer experience.
“The growth of our broadband subscriber base is just the beginning. Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs – powered by our world-class network,” said Martirez.
